Established in 1865, Reda is an Italian wool mill with a rich history of producing high quality fabrics. Fast forward to 2019 and the company was looking for an illustrator to help launch their innovative new Reda Flexo fabric.
The fabric is designed specifically for suits and it's USP lies in it's flexibility to be worn for any number of different activities throughout the day. The brand wanted to bring this to life, by illustrating a number of scenes in the everyday routine of a busy suit wearing man. David Sparshott was identified as the perfect fit (excuse the pun) to draw up the Reda 'Ordinary Day'.
The images will be used on the client's website, at trade shows and across social media channels.