Luiza Laffitte for Sainsburys

Luiza Laffitte spices up Sainsbury’s 2025 panettone range with illustrations as rich and vibrant as the flavours themselves.
France-based illustrator Luiza has brought a playful, seasonal charm to Sainsbury’s 2025 panettone packaging.

Her hand-crafted illustrations combine festive motifs with a contemporary, joyful style that captures the spirit of the holiday season while standing out on crowded supermarket shelves.

Her work spans several flavour variants including the citrus‑kissed Sainsburyʼs Limoncello Panettone, the rich and indulgent Sainsburyʼs Chocolate & Hazelnut Panettone, and the luxuriously jewel‑like Sainsburyʼs Cherry & Amaretto Panettone. Each flavour is elevated through Luiza’s artworks, which uses a mix of festive botanical elements and elegant swirls to reflect both tradition and modernity.
The illustrated range is now available across Sainsbury’s stores in the UK.




















