Mark Long – Laithwaites
Next time you order wine from Laithwaites check out the box packaging! This was briefed by Love Creative and carefully executed by the brilliant Mark Long.
Bob Venables X Kwak World
Bob Venables creates a 'Kwak World' for the Belgian beer's recent rebrand.
This was an enjoyable and mammoth project for Bob which involved producing packaging artwork and a whole host of elements for an animated TV ad.
The award-winning beer brand commissioned Bob for his highly imaginative skills which have seen his art on trams and even hot-air balloons! Bob explains, "It was a lovely job to work on that involved the initial bottle label, which meant supplying a dozen or so sketches of the figure to decide which would eventually be used, then with the final one giving options on the details like buttons and ties. It then moved on to packaging to create a Kwak world that should be imaginative, quirky, unorthodox, curious and surreal. That meant illustrating caramel balloons, nougat bees, almond birds, banana penny farthings, hop windmills and many more. At the marketing stage I drew all the figures and backgrounds for the animated TV ad to create a 30 second film. Further to this, the artwork has been used on posters, trams, inflatable display figures and hot air balloons. It was a wonderful job to work on and to see the illustrations used in so many different situations. There are over 70 different individual pieces so far, many painted overnight, as the deadlines where incredibly short, especially to keep the animators supplied, but I prefer that way of working rather than long timescales."
WATCH the animation.
Glenfiddich X Yixin
Yixin Zeng works with Glenfiddich on a limited edition design for 2023.
Yixin has created exquisite and decorative packaging art for Glenfiddich's Asian New Year 2023, used to promote the product globally for their 'Extraordinary Journeys' campaign.
From an indulgent presentation box to an animated video, an immersive experience and billboard ads, the commanding illustration is a complex design combining a proud deer with nature and Asian culture.
Yixin explains his inspiration, "My creation is a combination of all nature: air, barley, water, these natural creators, they brew the extraordinary flavor of Glenfiddich; Burst into a wonderful romantic moment. In these dense and complex groves of quiet trees, birds sing and pray for the blessing of the koi and join Glenfiddich in celebrating the Chinese New Year. High mountains and flowing water, the lights dim: flowers bloom, colorful; The ears of wheat danced, and the gun saluted. The shape of the branches, I draw inspiration from the Chinese traditional pattern and auspicious animals, such as: the shape of the air extended with auspicious cloud pattern, antler pattern respectively extended with pheasant, pangolin, phoenix, dragon, peacock feathers, Chinese knot and so on. The flower decoration is derived from the traditional coin of "round heaven and round earth".
A technical and intricate illustration in its balance of multiple elements, Yixin has created a breathtaking visual, one which can be viewed for some time as the eye surveys the rich and symbolic composition. He adds, "I want my paintings to convey the vitality of nature, a unique and beautiful feeling: when you look at the details, you can touch the familiar feeling of the Chinese year buried in the hearts of the Chinese people (that is the meaning of the extraordinary journey)."WATCH the video.
Laurindo Feliciano’s beautiful bird display for Granado Apothecary.
Granado is a historic Brazilian apothecary that produces a range of cosmetic and personal care products. In 2020, Granado celebrated its 150th anniversary, and to commemorate the occasion, they commissioned Laurindo Feliciano to create a series of illustrations for their packaging and branding materials.
Phosphor Meets Mother
Phosphor had a wonderful time at Mother in Shoreditch this month, showing work by their illustrators in folios and on laptops. "It was great to chat to creatives face to face again", said agent Trina.
If you'd like to book in an agency visit from Phosphor, get in touch via their website and be dazzled by illustrations and animations from some of the world's most talented creatives.
Mouth Watering Images by Erin Jones
Phosphor's Erin Jones has been working on a new series of food and drink illustrations. Her 'Fresh Breakfast', 'Sweet Treats' and 'Cooling Cocktails' collections are inspired by some of her own favourite snacks and tipples and some adorn cards, wrapping paper and colouring pages, available to buy on the Studio Jonesy website.
If you'd like to commission Erin to illustrate your magazine, cookbook, or anything else, get in contact with Trina at Phosphor.
Take a peek at Erin's portfolio in the meantime - she's about more than just food!
Paperface/Crown paint
Paperface inspires people to be bold with their paint with packaging art for Crown's most popular range. Using fun and free line work, Paperface's illustration sets the scene of an interior where painting your room is a pleasure, not a chore.
Ben Tallon on the WIA2022 Longlist
Submitted in the Design Product & Packaging category, Ben Tallon's work for Lynx & Axe makes it through the first round of the prestigious awards.
Mlle Belamour/Black Music Month with Hershey
Mlle Belamour creates new packaging for Hershey’s treats in celebration of Black Music Month.
Phosphor welcomes Florencia Rigiroli
Phosphor has recently taken on a wonderful new artist. Florencia Rigiroli (also known as Un floripondio) is an Argentinian illustrator and art director, who likes to create colourful illustrations focused on nature, botanicals and the female figure.